About the Company:

World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.

About the Team

People spend fifteen seconds with an Orb, but a lifetime with the World App. As such, the App team plays a critical role in fulfilling our mission. Using the App, people can join the World network, participate in decentralized finance in a friendly and self-custodial manner, and use their World ID to unlock services across the ecosystem. The Growth team is responsible for driving World’s biggest priority across the entirety of the business: reaching critical scale.

About the Opportunity:

As a Senior Product Manager, Growth Lifecycle at Tools for Humanity, you will own the full user journey; from acquisition and onboarding through activation, retention, and long-term engagement. This is a critical, high-impact role at the heart of World’s growth and scale, driving the most strategically important parts of our user experience.

• Own the entire user lifecycle: From acquisition and onboarding to activation, retention, and engagement - driving measurable growth across all stages.

• Lead and optimize the onboarding experience, including “get started” guides and first-time user flows, to ensure smooth activation and early success.

• Design and manage user communications, including in-app messages, push notifications, and lifecycle campaigns that deepen engagement and retention.

• Collaborate cross-functionally with product, design, data science, engineering, and marketing to align on growth strategies and execute at scale.

• Own and evolve the World App homepage, leveraging machine learning to deliver personalized, context-aware content and smart user suggestions.

• Use data and experimentation to identify growth opportunities, run A/B tests, and measure the impact of product changes across key lifecycle metrics.

• Champion a strong culture of experimentation, using insights to continuously improve onboarding, engagement, and retention initiatives.

• Advocate for global users, ensuring product experiences are localized, culturally relevant, and impactful in diverse international markets.

• Influence across the organization, driving alignment on growth priorities and inspiring teams to execute effectively against shared goals.

• Bring prior hands-on experience in managing user activation and retention at scale, leveraging both product intuition and analytical rigor.

About You:

• You have 8+ years of experience as a Product Manager, with a proven track record driving growth across activation, retention, and engagement funnels.

• You are experienced in Performance Marketing, SEO.

• You are highly data-driven, comfortable digging into metrics, collaborating with analysts and data scientists, and making evidence-based decisions.

• You’ve worked in international or multi-market environments, and understand the importance of localization and cultural nuance in driving global growth.

• You’re both strategic and execution-oriented. You’re able to define the vision for lifecycle growth while ensuring measurable progress toward key outcomes.

• Proven ability to design processes, navigate ambiguous environments, and synthesize high-level goals into actionable roadmaps.

• Obsessed with building delightful products, placing great care on user experience.

• You have a bias towards action, a high sense of urgency, and a willingness to roll up your sleeves to get things done.

Pay transparency statement (for CA and NY based roles): The reasonably estimated salary for this role at TFH ranges from $220,000 - $280,000, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!

By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR